ASA - People in Advertising Cases

Case 1: Video Ezy Queens Birthday Sale Ad.

 Complainant, A. de Villiers, said:

“The above advertisement breaches the A.S.A’s ethics in that it’s portrayal of her Majesty the Queen is offensive to the dignity of her Majesty, attempts to ridicule the honor of her Majesty and shows contempt for her Majesty’s person.

Related Principles

3.  Advertisements should not portray people in a manner which, taking into account  generally prevailing community standards, is reasonably likely to cause serious or widespread offence on the grounds of their gender; race; colour; ethnic or national origin; age; cultural, religious, political or ethical belief; sexual orientation; marital status; family status; education; disability; occupational or employment status.

and

6.  Humour and satire are natural and accepted features of the relationship between individuals and groups within the community. Humorous and satirical treatment of people and groups of people is acceptable, provided that, taking into account generally prevailing community standards, the portrayal is not likely to cause serious or widespread offence, hostility, contempt, abuse or ridicule.

Deliberation:

Within the Advertisement, the Queen did not speak, nor was ridiculed or poked fun at in any manner, therefore the complaint was not upheld.

Decision: Complaint not upheld

Case 2: Wicked Campers Mobile Billboard

Complainant, W. Hill, said:

In reference to a Wicked Rentals Van

Seen 31 December 2007 at Whangapoua, Coromandel, outside the shops and playground at approximately 9.30am. Looked like the van had been tagged, but it was actually professionally spraypainted on and included offensive language. Also saw another van on 8 January 2008 in . Cambridge which included the female name for a dog written on the side of it.

Related Principles

4: All advertisements should be prepared with a due sense of social responsibility to consumers and to society.

5: Offensiveness - Advertisements should not contain anything which in the light of generally prevailing community standards is likely to cause serious or widespread offence taking into account the context, medium, audience and product (including services).

Deliberation:

The Chairman took into account the content of the wording on the campervan and was unanimously of the view that it would be likely to cause serious and widespread offence in the light of generally prevailing community standards. Thereby it ruled that the advertisement was in breach of Rule 5 of the Code of Ethics.

Decision: Complaint Upheld

2d animation style

This is not quite final. It is still being slightly refined. In the end it will be closer to adventure time. Basically it is a small detail change and more vibrant colouring.

2D animatic

This is my current animatic. It has not changed from storyboarding due to the fact I feel the story is worthy of animating. It will be done frame by frame rather than rigging.

Propaganda in Modern Media

Propaganda in modern media is still a very common thing. It may not be based around World War II, but that does not mean it is not propaganda. One of the most famous examples of that in recent history is Obamas "Hope" poster. This poster promises there will be changes and that Obama is a better president to have because of his ability to change things. Even though Obama has not lived up to his expectations, he has performed a tremendous job, keeping this "Hope" poster a sign for actual hope within the future for the U.S

Propaganda

Popeye the sailor man is an iconic character in America. By exploiting the use of this character and making stereotypical Japanese people the enemies, Popeye becomes a symbol of propaganda and an 'ideal role model' for sailors around that time.

In this animation, Popeye is very nearly defeated, however as usual he relies on his spinach to give him the strength to overcome the odds. The way Popeye deals with these enemies makes them seem feeble. At another point a Japanese Pilot starts firing shots at Popeye, but these take no effect whatsoever making the Japanese look powerless. Just after Popeye notices the Japanese pilot whose easily destroyed is labelled "Made in Japan", again mocking the Japanese and labeling them as cheap.

All in all, this animation makes the Americans look far superior by extensively using racist stereotypes to create a sense of the superiority. This also breeds confidence in war and potentially caused more recruits to join eagerly to fight for their country.

Copyright Infringement Case

Vanilla Ice vs Queen & Bowie Vanilla Ice became a household word for a while, not because of his talent, but because of the copyright infringement that occured in 1990 when it came to light that he had sampled Queen and David Bowie’s “Under Pressure” without consent or license. Ice Ice Baby hit number one on the charts in the United States and Vanilla Ice became the one ‘under pressure’. Vanilla Ice altered the rhythm of the baseline thinking he would thereby avoid any question of credit, royalties, license or even permission. This case never went to court as it was clear that Vanilla Ice had stolen the sample without permission. He settled out of court with Queen and David Bowie for an undisclosed but very likely very high amount. Ice Ice Baby has been released in many different versions, since then, with all of the legal procedures followed. Source: http://www.fairwagelawyers.com/most-famous-music-copyright-infringment.html

Project Bible Title Page

The simplistic design shows what i am attempting to achieve with my animation. It is a similar simplicity to Adventure Time